How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World
The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.
$29.19How to Win Friends & Influence People
For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn: * Three fundamental techniques in handling people * The six ways to make people like you * The twelve ways to win people to you way of thinking * The nine ways to change people without arousing resentment
This imaginative ‘how to’ book explores whimsical ways of doing a host of different tasks, including ‘how to wonder’, ‘how to see the breeze’, and ‘how to be brave’. With text and images by award-winning illustrator Julie Morstad, this book will be beloved by all ages. How to read this book? That is up to you!
$15.80How to Babysit a Grandpa
A New York Times bestselling picture book--from the creators of the hilarious HOW TO... series--about a child spending time with his grandpa. Written in a how-to style, the narrator gives important tips for "babysitting" a grandpa, including what to eat for snack (anything dipped in ketchup, ice cream topped with cookies, cookies topped with ice cream) what to do on a walk (find lizards and dandelion puffs, be on the lookout for puddles and sprinklers), and how to play with a grandpa (build a pirate cave, put on a scary play). Filled with humor, energy, and warmth, this is a great gift for or from a grandparent, and perfect for lap reading when Grandpa comes to visit!
$5.73How to Work for Yourself: 100 Ways to Make the Time, Energy and Priorities to Start a Business, Book or Blog
One of the fastest paths to success is starting a new project like a business, blog, book or some other creative endeavor. Side projects can result in extra income, greater fulfillment and even a more enjoyable career. If you aren't creating something in your spare time, you aren't reaching your full potential. Unfortunately, most people can't find the time, energy or correct life priorities to start and complete creative side projects. They keep putting off planning these projects, never finding out what they could have accomplished if they'd only created something. Author Bryan Cohen is no stranger to creative productivity. He's earned more than $35,000 in the past few years from his side business, Build Creative Writing Ideas. His 30 books, all of which were written in the past few years, have sold more than 20,000 copies. He achieved this success through the life-enriching tips he learned by reading dozens of books, attending multiple conferences and through his own trial and error. He's put in hundreds of hours of refining his creativity techniques so that you don't have to. By using Cohen's tips and tricks, you'll start planning your business, book, blog or course in the next few days with optimized time, renewed energy and an improved balance in your life. For purchasing this concise 16,000-word book, you'll get an added bonus: 75% off access to Cohen's online video course on the education platform Udemy. It's time to create your side project. Buy this book today!