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How Bad Do You Want It
 
How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle
How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle
The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it’s true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness. The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald’s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential. How Bad Do You Want It? reveals new psychobiological findings including: Mental toughness determines how close you can get to your physical limit. Bracing yourself for a tough race or workout can boost performance by 15% or more. Champions have learned how to give more of what they have. The only way to improve performance is by altering how you perceive effort. Choking under pressure is a form of self-consciousness. Your attitude in daily life is the same one you bring to sports. There's no such thing as going as fast as you can―only going faster than before. The fastest racecourse is the one with the loudest spectators. Faith in your training is as important as the training itself.Athletes featured in How Bad Do You Want It?: Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John “The Penguin” Bingham

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$12.25
-$6.70(-35%)



The New Rules of Marathon and Half-Marathon Nutrition: A Cutting-Edge Plan to Fuel Your Body Beyond ""the Wall""
The New Rules of Marathon and Half-Marathon Nutrition: A Cutting-Edge Plan to Fuel Your Body Beyond ""the Wall""
From basic tenets of training to nutrition guidelines,this is the first resource for runners to fully integrate nutrition with training for a complete and systematic pre-race plan. "A must for marathoners"(Library Journal).Every year, roughly 2 million people participate in marathons and half marathons in the United States, and, no matter what level they are, every one of these runners has likely hit "The Wall," running out of muscle fuel in the final miles and slowing down precipitously. This setback and other common running disappointments are nutritional (or metabolic) in nature. In The New Rules, renowned fitness journalist and training coach Matt Fitzgerald cuts through the myths,distilling the most up-to-date science to help runners overcome the universally experienced nutritional barriers that prevent success in the marathon and half marathon. Fitzgerald's powerful and easy-to-use tools will enable runners of all levels to attain their ideal racing weight, calculate their precise daily energy needs, and formulate a custom nutrition plan.

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$9.99
-$8.00(-44%)



The Champion's Mind: How Great Athletes Think, Train, and Thrive
The Champion's Mind: How Great Athletes Think, Train, and Thrive
Even among the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience—its the mental game that matters most. Sports participation—from the recreational to the collegiate Division I level—is at an all-time high. While the caliber of their games may differ, athletes at every level have one thing in common: the desire to excel. In The Champion's Mind, sports psychologist Jim Afremow, PhD, offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including: • How to get in a "zone," thrive on a team, and stay humble• How to progress within a sport and sustain long-term excellence• Customizable pre-performance routines to hit full power when the gun goes off or the puck is droppedWith hundreds of useful tips, breakthrough science, and cutting-edge workouts from the world's top trainers, The Champion's Mind will help you shape your body to ensure a longer, healthier, happier lifetime.

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$6.02
-$9.97(-62%)



Relentless: From Good to Great to Unstoppable
Relentless: From Good to Great to Unstoppable
Fore more than two decades, legendary trainer Tim Grover has taken the greats—Michael Jordan, Kobe Bryant, Dwayne Wade, and dozens more—and made them greater. Now, for the first time ever, he reveals what it takes to get those results, showing you how to be relentless and achieve whatever you desire.Direct, blunt, and brutally honest, Grover breaks down what it takes to be unstoppable: you keep going when everyone else is giving up, you thrive under pressure, you never let your emotions make you weak. In “The Relentless 13,” he details the essential traits shared by the most intense competitors and achievers in sports, business, and all walks of life. Relentless shows you how to trust your instincts and get in the Zone; how to control and adapt to any situation; how to find your opponent’s weakness and attack. Grover gives you the same advice he gives his world-class clients—“don’t think”—and shows you that anything is possible. Packed with previously untold stories and unparalleled insight into the psyches of the most successful and accomplished athletes of our time, Relentless shows you how even the best get better . . . and how you can too.

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$8.39
-$7.61(-48%)



How Bad Do You Want It?
How Bad Do You Want It?
This book recap my Dream of playing in the NFL. I experienced many setbacks that could of killed the dream. This book is geared to encouraging you to live life to the fullest. There is a place of destiny waiting for you. You do have a promise land to enter into, but will you defeat the giants, standing between you and your Dream? How bad do you want it? This book is to help set a goal for your life and do what is needed to achieve it. Pushing passed the past and focusing on the future. Your future hold a perfect place of fulfillment for you.. How bad do you want it? Face your challenges today to have your Dream life tomorrow. The only thing that can hold you back is yourself. Everything you will ever need, God has already put in you. 2 Peter 1:3 - God through His divine power has given to us all things that pertain to life and godliness. Let nothing limit your life, become a conqueror and become an overcomer. How bad do you want the desires of your heart? Take new step of faith into your dream reality. Face your fears and doubts with faith. In you lies the ability to move mountains. It's all about you believing in yourself. You must learn to believe in yourself. The Dreams and thoughts you have is the guarantee that it is possible. Phil 4:13 - I can do all things through Christ which strengthen me. Matt 19:26-but with God all things are possible. This book is to strengthen your faith and know that your dream can come true, it will happen for you! How bad do you want it?Pastor Tyronne Stowe

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$9.48
-$3.01(-24%)



Relentless Optimism: How a Commitment to Positive Thinking Changes Everything (Sports for the Soul Book 3)
Relentless Optimism: How a Commitment to Positive Thinking Changes Everything (Sports for the Soul Book 3)
Studies prove that positive thinkers are happier, healthier, and more successful than everyone else. Discover the simple, proven techniques for becoming a more positive person... Positive thinking leads to positive outcomes. Study after study proves this. Researchers have found that optimistic people live longer, live healthier, have more energy, have more successful careers, make better decisions, are more productive, are less stressed, have healthier relationships, and (not surprisingly) are much happier than pessimists. However, a lot has been misunderstood about what it means to be a positive thinker and what it takes to maintain an optimistic mindset. It takes a lot more than repeating feel-good platitudes to make positive thinking work in your life. It takes discipline, commitment, and a proper understanding of what optimism really means in a world that is constantly throwing new challenges at us. This is a book for anyone who has ever questioned whether positive thinking really “works.” It’s also a book for those who have tried to develop a more positive attitude, but have found it difficult to eliminate the voices of fear, doubt, and cynicism. This is a book for anyone who wants to put optimism to work in their life with practical, proven techniques. In this inspirational fable, you’ll meet Bobby Kane, a 31-year-old minor league baseball player who realizes his dream of making it to the majors is finally coming to a disappointing end. His dream, he believes, was not meant to be.That is, until Bobby meets an unconventional manager named Wally Hogan. More mental coach than baseball manager, Wally teaches Bobby that if you want to change your life, you have to first change your thinking.As you’ll see in this book, developing a positive mindset gives Bobby a renewed chance to make his dreams come true—not just in baseball, but in all areas of his life.Wally teaches Bobby what it means to be an optimist and what it takes to maintain a positive attitude through the ups and downs of life. He teaches him proven, real-world techniques for building and sustaining optimism. These methods have an immediate impact on Bobby’s life and they will have an immediate impact on yours as well.This book will show you just how powerful a positive attitude can be and it will teach you how to use positive thinking to make your biggest dreams come true.

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80/20 Running: Run Stronger and Race Faster By Training Slower
80/20 Running: Run Stronger and Race Faster By Training Slower
TRAIN EASIER TO RUN FASTERThis revolutionary training method has been embraced by elite runners—with extraordinary results—and now you can do it, too.Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program—in which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity—is the best change runners of all abilities can make to improve their performance. With a thorough examination of the science and research behind this training method, 80/20 Running is a hands-on guide for runners of all levels with training programs for 5K, 10K, half-marathon, and marathon distances.In 80/20 Running, you’ll discover how to transform your workouts to avoid burnout.Runs will become more pleasant and less drainingYou’ll carry less fatigue from one run to the nextYour performance will improve in the few high-intensity runsYour fitness levels will reach new heights80/20 Running promotes a message that all runners—as well as cyclists, triathletes, and even weight-loss seekers—can embrace: Get better results by making the majority of your workouts easier.

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$9.96
-$7.04(-41%)



The Brave Athlete: Calm the F*ck Down and Rise to the Occasion
The Brave Athlete: Calm the F*ck Down and Rise to the Occasion
The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don’t have one brain—you have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that’s when bad things happen; you get crazy nervous before a race, you choke under pressure, you quit when the going gets tough, you make dumb mistakes, you worry about how you look. What if you could stop the thoughts and feelings you don’t want? What if you could feel confident, suffer like a hero, and handle any stress? You can. The Brave Athlete from Dr. Simon Marshall and Lesley Paterson will help you take control of your brain so you can train harder, race faster, and better enjoy your sport. Dr. Marshall is a sport psychology expert who trains the brains of elite professional athletes. Paterson is a three-time world champion triathlete and coach. Together, they offer this innovative, brain training guide that is the first to draw from both clinical science and real-world experience with athletes. That means you won’t find outdated “positive self-talk” or visualization gimmicks here. No, the set of cutting-edge mental skills revealed in The Brave Athlete actually work because they challenge the source of the thoughts and feelings you don’t want. The Brave Athlete is packed with practical, evidence-based solutions to the most common mental challenges athletes face. Which of these sound like you?· Why do I have thoughts and feelings I don’t want?· I wish I felt more like an athlete.· I don’t think I can.· I don’t achieve my goals.· Other athletes seem tougher, happier, and more badass than me.· I feel fat.· I don’t cope well with injury.· People are worried about how much I exercise.· I don’t like leaving my comfort zone.· When the going gets tough, the tough leave me behind.· I need to harden the f*ck up.· I keep screwing up.· I don’t handle pressure well.With The Brave Athlete: Calm the F*ck Down and Rise to the Occasion, you can solve these problems to become mentally strong and make your brain your most powerful asset.

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$16.96
-$7.99(-32%)





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