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How To
 
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World 
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World 
The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library.How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world.Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

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$34.00
-$16.00(-32%)



How to Win Friends & Influence People
How to Win Friends & Influence People
You can go after the job you want—and get it! You can take the job you have—and improve it! You can take any situation—and make it work for you! Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you: -Six ways to make people like you -Twelve ways to win people to your way of thinking -Nine ways to change people without arousing resentment And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!

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$3.52
-$12.48(-78%)



How to Be a Bawse: A Guide to Conquering Life
How to Be a Bawse: A Guide to Conquering Life
#1 NEW YORK TIMES BESTSELLER • From the People’s Choice Award winner for Favorite YouTube Star comes the definitive guide to being a bawse: a person who exudes confidence, hustles relentlessly, and smiles genuinely because he or she has fought through it all and made it out the other side. Lilly Singh isn’t just a superstar. She’s Superwoman—which is also the name of her wildly popular YouTube channel. Funny, smart, and insightful, the actress and comedian covers topics ranging from relationships to career choices to everyday annoyances. It’s no wonder she’s garnered more than a billion views. But Lilly didn’t get to the top by being lucky—she had to work for it. Hard. Now Lilly wants to share the lessons she learned while taking the world by storm, and the tools she used to do it. How to Be a Bawse is the definitive guide to conquering life. Make no mistake, there are no shortcuts to success, personal or professional. World domination requires real effort, dedication, and determination. Just consider Lilly a personal trainer for your life—with fifty rules to get you in the game, including • Let Go of FOMO (Fear of Missing Out): Temptation will try to steer you away from your goals. FOMO is just a test of your priorities, a test that a bawse is ready to pass. • Be Nice to People: Treat niceness like an item on your daily to-do list. People will go out of their way to help and support you because you make them feel good. • Schedule Inspiration: Lack of motivation isn’t permanent or a sign of weakness. Expect it and proactively schedule time to be creative. • Be the Dumbest: Challenge yourself by surrounding yourself with people who know more than you do. It’s a vital way to learn and improve. Told in Lilly’s hilarious, bold voice and packed with photos and candid stories from her journey to the top, How to Be a Bawse will make you love your life and yourself—even more than you love Beyoncé. (Yes, we said it!) WARNING: This book does not include hopeful thoughts, lucky charms, or cute quotes. That’s because success, happiness, and everything else you want in life need to be worked for, not wished for. In Lilly’s world, there are no escalators, only stairs. Get ready to climb.Praise for How to Be a Bawse “Lilly is a bona fide #girlboss, boss, and bawse. Her meteoric rise has come with so many incredible lessons that we are all lucky to have access to. This book is a must-have for the hustler in all of us.”—Sophia Amoruso, founder and CEO, Girlboss

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$12.95
-$13.05(-50%)





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