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How Bad Do You Want It
 
How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle
How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle
The greatest athletic performances spring from the mind, not the body. Elite athletes have known this for decades and now science is learning why it’s true. In his fascinating new book How Bad Do You Want It?, coach Matt Fitzgerald examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness. Fitzgerald puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites. Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors. Each chapter explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness. The new psychobiological model of endurance performance shows that the most important question in endurance sports is: how bad do you want it? Fitzgerald’s fascinating book will forever change how you answer this question and show you how to master the psychology of mind over muscle. These lessons will help you push back your limits and uncover your full potential. How Bad Do You Want It? reveals new psychobiological findings including: Mental toughness determines how close you can get to your physical limit. Bracing yourself for a tough race or workout can boost performance by 15% or more. Champions have learned how to give more of what they have. The only way to improve performance is by altering how you perceive effort. Choking under pressure is a form of self-consciousness. Your attitude in daily life is the same one you bring to sports. There's no such thing as going as fast as you can―only going faster than before. The fastest racecourse is the one with the loudest spectators. Faith in your training is as important as the training itself.Athletes featured in How Bad Do You Want It?: Sammy Wanjiru, Jenny Simpson, Greg LeMond, Siri Lindley, Willie Stewart, Cadel Evans, Nathan Cohen and Joe Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine, and last of all John “The Penguin” Bingham

$11.03
-$7.92(-42%)



The Champion's Mind: How Great Athletes Think, Train, and Thrive
The Champion's Mind: How Great Athletes Think, Train, and Thrive
Even among the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience its the mental game that matters most. Sports participation-from the recreational to the collegiate Division I level-is at an all-time high. While the caliber of their games may differ, athletes at every level have one thing in common: the desire to excel. In The Champion's Mind, sports psychologist Jim Afremow, PhD, offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including: - How to get in a "zone," thrive on a team, and stay humble - How to progress within a sport and sustain long-term excellence - Customizable pre-performance routines to hit full power when the gun goes off or the puck is droppedWith hundreds of useful tips, breakthrough science, and cutting-edge workouts from the world's top trainers, The Champion's Mind will help you shape your body to ensure a longer, healthier, happier lifetime.

$6.05
-$9.94(-62%)



Relentless: From Good to Great to Unstoppable
Relentless: From Good to Great to Unstoppable
For more than two decades, legendary trainer Tim Grover has taken the greats—Michael Jordan, Kobe Bryant, Dwyane Wade, and dozens more—and made them greater. Now, for the first time in paperback, he reveals what it takes to get those results, showing you how to be relentless and achieve whatever you desire.Fore more than two decades, legendary trainer Tim Grover has taken the greats—Michael Jordan, Kobe Bryant, Dwayne Wade, and dozens more—and made them greater. Now, for the first time ever, he reveals what it takes to get those results, showing you how to be relentless and achieve whatever you desire. Direct, blunt, and brutally honest, Grover breaks down what it takes to be unstoppable: you keep going when everyone else is giving up, you thrive under pressure, you never let your emotions make you weak. In “The Relentless 13,” he details the essential traits shared by the most intense competitors and achievers in sports, business, and all walks of life. Relentless shows you how to trust your instincts and get in the Zone; how to control and adapt to any situation; how to find your opponent’s weakness and attack. Grover gives you the same advice he gives his world-class clients—“don’t think”—and shows you that anything is possible. Packed with previously untold stories and unparalleled insight into the psyches of the most successful and accomplished athletes of our time, Relentless shows you how even the best get better . . . and how you can too.

$6.42
-$9.58(-60%)



80/20 Running: Run Stronger and Race Faster By Training Slower
80/20 Running: Run Stronger and Race Faster By Training Slower
TRAIN EASIER TO RUN FASTERThis revolutionary training method has been embraced by elite runners—with extraordinary results—and now you can do it, too.Respected running and fitness expert Matt Fitzgerald explains how the 80/20 running program—in which you do 80 percent of runs at a lower intensity and just 20 percent at a higher intensity—is the best change runners of all abilities can make to improve their performance. With a thorough examination of the science and research behind this training method, 80/20 Running is a hands-on guide for runners of all levels with training programs for 5K, 10K, half-marathon, and marathon distances.In 80/20 Running, you’ll discover how to transform your workouts to avoid burnout.Runs will become more pleasant and less drainingYou’ll carry less fatigue from one run to the nextYour performance will improve in the few high-intensity runsYour fitness levels will reach new heights80/20 Running promotes a message that all runners—as well as cyclists, triathletes, and even weight-loss seekers—can embrace: Get better results by making the majority of your workouts easier.

$5.79
-$10.21(-64%)



The Art of Mental Training: A Guide to Performance Excellence (Collector's Edition)
The Art of Mental Training: A Guide to Performance Excellence (Collector's Edition)
Achieve the Champion Mindset for Peak Performance With This Amazon Best-Seller. Reach New Levels of Success and Mental Toughness With This Ultimate Guide. Learn the "Science of Success" - Step by Step - and Prepare to Excel. In this concise and highly acclaimed training guide, Peak Performance Coach and Best-Selling Author DC Gonzalez teaches a blend of unique mental training technologies, sports psychology essentials, and peak performance methods that are effective and motivational, and designed to help you in business, sports, work, school, or life in general. Get ready to increase your self-belief, self-confidence, and mental toughness using this powerful guide and to reach new levels of success, sports performance and personal development. Coach DC Gonzalez is among a very fortunate few that have had the unique experience of learning from the late P.C. Siegel, a world-renowned sports and peak performance authority, sports hypnotherapist, and Neuro Linguistics Programming (NLP) Master Practitioner. This book is powerful, in it Dan explains, teaches, and helps you develop the psychological skills required for peak performance, while pointing out the underlying mental training strategies that will help anyone reach higher levels of achievement and performance - not by random chance, but by focused choice. The Art of Mental Training teaches the critical essentials while interwoven with stories from Dan's fascinating background as an Aviator in the Navy, a Federal Agent, Military Cyber-Security Specialist, Brazilian Jiu-Jitsu Black Belt and a Peak Performance Coach. Dan creates a powerful teaching connection between his adrenaline-filled life experiences and the mental skills and mental training that make all the difference. • Access your true potential, control your state and excel even under extreme pressure • Enhance performance by transforming the negative energy generated by nervousness and fear into shatterproof confidence • Improve focus and concentration for positive results — often instantly — with battle-tested mental training techniques • Learn the psychological factors that will help you view set-backs as opportunities to create lasting positive change • Enhance visualization techniques and create success imagery loaded with feelings and emotions that will generate powerful results • Understand what to practice and which success conditioning exercises will vastly improve your self-belief, self-confidence and performance • Gain access to the coaching psychology behind redirecting anger energy and using it to strengthen your resolve and remain in control • Use proven sport psychology techniques to leave your ego outside your event and avoid performance choking completely • Learn to create the Ideal Performance State using Neuro Linguistics Programming and “The Critical Three” • Get rid of limiting beliefs and the negative critic in your head once and for all • Achieve the champion mindset and gain the mental edge over your opponents or the situation on demand • Learn how to find the place from which peak performance springs forth The lessons and techniques presented in this book are essential reading for anyone seeking more success and peak performance, whether it be on the playing field, in business, or life in general. Whatever your personal endeavor may be, whatever challenge you may be facing; these lessons will prepare you to move forward and to excel in a powerful way. Reach new levels of personal success and performance, as you learn, practice, and apply these powerful concepts and proven techniques.

$11.68
-$3.27(-22%)



How Bad Do You Want It?: The No-Nonsense Guide To Improving Your Life (7 Minute Change Book 0)
How Bad Do You Want It?: The No-Nonsense Guide To Improving Your Life (7 Minute Change Book 0)
Your Life Is Sub-par...And It's All Your FaultAre you fully content with your life?Do you ever wish that you were happier, or healthier, or smarter...but never do anything about it?Have you tried to improve your life before...and failed?If you answered "yes" to any one of these questions, you're not alone.There are TONS of people in the same situation as you.There are loads of people out there who have tried to improve their life, but never saw the results they wanted.There are also people who have never tried to improve their life, simply because they're too lazy.And there are people who constantly try to improve their life, but never see any significant results because they're doing it all wrong. (Without ever knowing that they're doing anything wrong.)While each of these groups may seem very different, they have one common thread.No one is fully content with their lives.Everybody wants something more.Regardless of which category you fall into, this book can help you.This book will show you why your life hasn't improved in the past, and how to change that.This book will show you how to get off your lazy butt and finally work towards a better life.This book will show you how to become fully content with your life.Regardless of who you are or what situation you may be in, this book can show you how to finally achieve the results you've always wanted. This book can show you how to live the life of your dreams.Don't Hesitate.Take Action NOW.Learn How To Finally Gain Control Of Your Life.SCROLL UP AND GRAB YOUR COPY TODAY



Racing Weight: How to Get Lean for Peak Performance (The Racing Weight Series)
Racing Weight: How to Get Lean for Peak Performance (The Racing Weight Series)
Racing Weight is a proven weight-management program designed specifically for endurance athletes.Revealing new research and drawing from the best practices of elite athletes, coach and nutritionist Matt Fitzgerald lays out six easy steps to help cyclists, triathletes, and runners lose weight without harming their training.This comprehensive and science-based program shows athletes the best ways to lose weight and avoid the common lifestyle and training hang-ups that keep new PRs out of reach.The updated Racing Weight program helps athletes:Improve diet qualityManage appetiteBalance energy sourcesEasily monitor weight and performanceTime nutrition throughout the dayTrain to get―and stay―leanRacing Weight offers practical tools to make weight management easy. Fitzgerald’s no-nonsense Diet Quality Score improves diet without counting calories. Racing Weight superfoods are diet foods high in the nutrients athletes need for training. Supplemental strength training workouts can accelerate changes in body composition. Daily food diaries from 18 pro athletes reveal how the elites maintain an athletic diet while managing appetite.Athletes know that every extra pound wastes energy and hurts performance. With Racing Weight, cyclists, triathletes, and runners have a simple program and practical tools to hit their target numbers on both the race course and the scale.

$9.62
-$9.33(-49%)



Eric Thomas Inspirational Wall Decal Quote "How Bad Do You Want It?" 33 X 17 Inches
Eric Thomas Inspirational Wall Decal Quote "How Bad Do You Want It?" 33 X 17 Inches
Want to know the secret to success? You start by living it. Clean and modern interior design that not only look amazing... you FEEL amazing.

$16.00



The Mindful Athlete: Secrets to Peak Performance
The Mindful Athlete: Secrets to Peak Performance
Michael Jordan credits George Mumford with transforming his on-court leadership of the Bulls, helping Jordan lead the team to six NBA championships. Mumford also helped Kobe Bryant, Andrew Bynum, and Lamar Odom and countless other NBA players turn around their games. A widely respected public speaker and coach, Mumford is sharing his own story and the strategies that have made these athletes into stars in The Mindful Athlete: The Secret to Pure Performance. His proven, gentle but groundbreaking mindfulness techniques can transform the performance of anyone with a goal, be they an Olympian, weekend warrior, executive, hacker, or artist. Mumford’s deeply moving personal story is unforgettable. A basketball player at the University of Massachusetts (where he roomed with Dr. J, Julius Erving), injuries forced Mumford out of the game he loved. The meds that relieved the pain of his injuries also numbed him to the emptiness he felt without the game and eventually led him to heroin. After years as a functioning addict, Mumford enrolled in Dr. Jon Kabat-Zinn’s Mindfulness Based Stress Reduction program, and made meditation, on and off the cushion, the center of his life. He kicked drugs, earned a master’s degree in counseling psychology and began teaching meditation to inmates and others. When Michael Jordan left the Chicago Bulls to play baseball in 1993, the team was in crisis. Coach Phil Jackson, a long-time mindfulness practitioner, contacted Dr. Kabat-Zinn to find someone who could teach mindfulness techniques to the struggling team—someone who would have credibility and could speak the language of his players. Kabat-Zinn led Jackson to Mumford and their partnership began. Mumford has worked with Jackson and each of the eleven teams he coached to become NBA champions. His roster of champion clients has since blossomed way beyond basketball to include corporate executives, Olympians, and athletes in many different sports. With a charismatic teaching style that combines techniques of engaged mindfulness with lessons from popular culture icons such as Yoda, Indiana Jones, and Bruce Lee, Mumford tells illuminating stories about his larger than life clients. His writing is down-to-earth and easy to understand and apply. The Mindful Athlete is an engrossing story and an invaluable resource for anyone looking to elevate their game, no matter what the pursuit, and includes a foreword by Phil Jackson."Self-consciousness is when you’re focused on how you’re doing instead of what you’re doing. We have to learn how to push and challenge ourselves, but not in an insensitive way. Honing your performance really comes down to being comfortable with being uncomfortable."—George Mumford

$7.43
-$9.52(-56%)





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